fully organic with the world’s first certified organic gerberas.

The new approach was immediately popular. “The employees very much appreciated the switch to sustainable practices. It was also good for production. We can pick flowers every day; we no longer have to wait 48 hours after spraying to go in.”

Wave of the future

There were some setbacks. “At one point after about a year, pests began to get out of control. So we trained our staff to scout out problems. They put out flags to indicate early problems, and we evaluate what needs to be done.

We can then take care of the problem when it is still small—and avoid the need for strong chemicals.”

Brand sees certified sustainable farming as the future of the flower business. “In 10 to 20 years, we will all be growing this way.” In addition to the organic gerberas, his hydrangeas are also certified as organic.

“It’s better for people. It’s also better for the flowers. It’s not as harsh, and I think the flowers last longer and are more vibrant.” For everyone from grower to consumer, it’s a plus. 0