from my mother’s farm and a lot of organic milk, because I have a one-and-a-half year old. But I also have Miracle Whip and Frank’s Hot Sauce.

What advice do you have for people who want to buy environmentally friendly products but are confused by the labels? Most people still don’t understand the difference between “natural” and “organic,” and “green” is a whole new can of worms. You have to do a little homework, not just read the labels. Know a little about the company that’s making the product and try to think through where it came from and where it’s going after you buy it. Consider buying organically and locally grown products: You’re voting with your dollars.

What’s the biggest lesson you’ve learned from your parents and grandparents, and what can the rest of us learn from them? Change takes courage and time, and the courage comes when you have to stand up to people who laugh at you and think you’re crazy. My grandfather and my father never lived to see the impact of their courage, which is why as a family we see our mission of enabling and inspiring people to improve their lives and the world around them as multigenerational.

What are your goals for Rodale? One of our major goals is to look at ways to build the connection in people’s minds between the environment and their health, so it’s not just about being green, saving the planet, or saving energy, but about saving your own health and the health of your children. 0

THE RODALE CLAN: A 1970s family photo. From left to right: Anthony Rodale, Maria Rodale (holding cat), David Rodale, Heidi Rodale (with dog), Heather Rodale, Bob Rodale and Ardie Rodale.