CHOOSING ORGANIC ENCOURAGES LIFE, and because we express our style through our individual choices and actions, Organic Style says we love life. At Organic Style, we express ourselves by connecting farmers and artisans with you, and we share their stories. Making this connection has been my life’s work. It’s taken me to places all over the world—from apple orchards in Washington state to greenhouses in Ecuador filled with roses.
Over the years, I encouraged growers everywhere to practice organic and sustainable agriculture. At the same time, I convinced commercial buyers of the value of responsibly produced products by connecting them directly to the people behind the products. This new way of doing commerce worked for everyone. We all felt good about what we were doing. The positive experience planted the seed for Organic Bouquet, an online eco-florist—the world’s first—that ships flowers directly from growers to you.
We spent seven years developing dependable sources and a market in the U.S. for sustainably grown flowers. In 2007, we blossomed into Organic Style, an online eco-boutique offering beautiful gifts, eco-chic apparel, bedding for the green home, and much more—and everything’s produced with respect for the earth and humankind. And now we introduce Organic Style magazine (see a video), in which you’ll meet growers, artisans, environmentalists, and humanitarians, learn their stories, and become inspired to love life even more.
Welcome to Organic Style magazine,
Gerald Prolman
Founder and CEO of Organic Style
P.S. In the spirit of loving life, I would like to share with you a beautiful song, “La Vie en Rose,” s ung by French jazz superstar Raquel Bitton (my wife). Click here to listen. Enjoy!
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